
SC CHEM
We rebranded South Carolina Chemical to SC CHEM, creating a fresh, modern logo, building a user-friendly website, and implementing an SEO strategy that helped them rank for 221 keywords in just 90 days. The new brand identity and website now attract meaningful traffic and customer inquiries, positioning SC CHEM for continued growth in the specialty chemical industry.

SC CHEM, formerly known as South Carolina Chemical, is a forward-thinking specialty chemical company that approached us to help strengthen their digital presence amid rapid growth. At the time, their website was only ranking for five keywords, all variations of their name, and they weren’t receiving meaningful organic traffic, despite offering a strong product and service mix.
We began by rebranding the company from South Carolina Chemical to SC CHEM, securing a premium domain at www.scchem.com, and creating a sleek, minimalistic logo. The logo incorporated a geometric nod to South Carolina heritage, setting them apart from competitors who used traditional blues and grays. Our goal was to convey SC CHEM’s modern, forward-thinking approach to the specialty chemical industry.
In addition to the logo, we crafted a vibrant brand identity using modern, bright colors and impactful photography, giving them a fresh, innovative look. We also designed a trade show booth for a chemical conference in Savannah, Georgia, where SC CHEM stood out among their peers in the best possible way.
The new website was built with a focus on usability, making it easy for visitors to find information about SC CHEM’s services, products, and industry expertise. To improve search visibility and attract more traffic, we implemented a comprehensive SEO and content strategy that aligned with their business goals. Within 90 days, the site ranked for 221 keywords, a dramatic increase from the initial five, with traffic continuing to rise steadily. Inquiry forms are now regularly submitted by potential clients discovering SC CHEM online.
With their new brand, website, and optimized SEO strategy, SC CHEM is well-positioned for continued growth, and we’re excited to be part of their success story!